National Signage Company Case Study
Challenge
As a large franchise company, universal marketing campaigns are great for branding purposes. But what if you want to market each individual store location? An impossible undertaking, you say? A waste of valuable resources, you scoff? Not with online local map listings.
Local map listings are business profiles that show up on the leading search engines, directories, internet yellow pages (IYPs), review sites, mobile phones and GPS devices. These profiles provide customers with all the information they need to contact a business online, over the phone or in store. Essentially, they are traditional yellow page listings on steroids-they have general business and contact info, directions and maps, customer reviews, pictures and more. Some even allow you to include short video spots.
Local results on Google for the keyword "wine store denver co." Notice how local listings are given higher priority than organic listings. |
Enhanced local business listing on Yahoo! Local for Corks, a small wine store in Denver, CO. |
Local map listings are ideal for large franchise companies. They can highlight each individual location without having to create intricate marketing campaigns for each. And with the growing popularity and prominence of local search, it is one of the most beneficial and cost effective ventures a franchise corporation can undertake.
One national signage company learned the extreme value of local map listings first hand. The company, which creates custom signs, banner, decals and graphics, has 442 locations across the United States and numerous stores in Canada, the United Kingdom and Australia. They wanted to advertise each store in the local community, allowing a bit of flexibility so that the store could promote popular services or announce unique offers, yet still maintain the overarching marketing message.
Rather than spend millions on television, print, radio or other traditional channels, the signage company opted to take advantage of Local Search Traffic's affordable listing submission and management service.