Why do you need our online data management services?
How do local map listings work?
Where do people find my local map listings?
How much is a local map listing going to run me?
How long does it take for listings to go live?
How do you develop my local map listings?
If I am listed in the second spot, how long will I stay there?
How will I know if my updated map listings are working?
Do you do anything else besides local map listings?
How are you able to measure success?
What is an online accuracy report?
How can I contact Local Search Traffic?
A local map listing is a data management tool for each of your brick-and-mortar establishments. It includes your company’s general business information, telephone number, street address, URL, email address, directions, maps and anything else you would like customers to know about you.
You probably already have online listings and may not know it—every registered business with a physical street address has one. Your current listings were generated by overseas data entry personnel. These individuals are given the master yellow pages list and charged with entering only the most basic information. That’s why local map listings are often inaccurate, outdated and rudimentary. These anonymous individuals aren’t concerned with your business. But we are!
And we know how to make your listings get noticed, too. There are sections of map listings that allow you to include promotional videos, photographs, coupons and customer reviews. Reviews and ratings are essential—potential customers place a great deal of trust in the opinion of other consumers; therefore, this feedback can be extremely helpful for securing conversions, inspiring purchases and driving foot or phone traffic to your physical locations.
Why do you need our online data management services?
Local search grew 58 percent in 2008, reaching an annual total of 15.7 billion searches. That’s 12 percent of core searches on the top five portals!* The individuals doing these searches are often looking for a local car dealership or a storage facility close to home. We help these local searchers find your proximal business. Local searchers are able to learn everything they need to know about your business¾general info, phone numbers, street and email addresses, directions, maps and even some feedback from previous customers. And once they’ve made contact or visited your establishment, these customers are more likely to frequent your business because of its convenient location and community aspect.
Local Search Traffic provides online local search marketing for regionally-operated companies and franchise corporations with numerous locations across the country and throughout the world. We manage your local map listing on a variety of search engines, directories and internet yellow pages (IYPs), including Google, Yahoo!, MSN, Superpages, Local.com and many more.
Local Search Traffic is a division of Location3 Media, an interactive marketing company focusing on search marketing, social media and creative services. Location3 Media has been a major industry player since 1999 and now offers comprehensive services that cover nearly every aspect of the interactive marketing world. Visit www.Location3.com for more info on our other services.
How do local map listings work?
Just provide us with any and all business information and we do the rest. It’s that simple, really!
Where do people find my local map listings?
Local map listing results are pulled for geo-targeted searches on the following distribution channels:
These examples are just some of the numerous distribution channels on which people can find your listings. We also offer international distribution for companies with locations outside of the United States, and Hispanic distribution for those that target the U.S. Spanish-speaking population. We submit to unique distribution channels and provide data in both English and the native languages. Learn more about international map listings and Hispanic map listings.
How much is a local map listing going to run me?
Worried about paying an arm and a leg? This won’t even cost you a finger and a toe! The fee is based on a one-time, per-location rate with a sliding scale for management of multiple locations. Contact us for a custom quote for your business.
How long does it take for listings to go live?
It typically takes 60 days to see listings, depending on the distribution channel.
How do you develop my local map listing?
We take all your updated business information, incorporate relevant, high-volume phrases and distribute it to numerous search engines, directories, internet yellow pages (IYPs) and others. But it doesn’t stop there—we continually optimize your listing’s content and format based on each distribution channel’s updates, and we monitor the listing to ensure it isn’t being fraudulently altered. All in a day’s work!
We provide you with an easy-to-follow submission form. Just complete the form and we do the rest. It can’t get much simpler than that!
If I am listed in the second spot on Google, how long will I stay there?
Real estate in the 7-pack is not guaranteed. The 7-pack refers to the seven listings displayed next to the map on Google’s results page. If you’re not in the 7-pack, you probably won’t be found by searchers. That’s why we conduct continuous management to ensure that you maintain high positions. Much like traditional SEO management, frequently updated listings alert the engines that your company is alive and kicking. The engine’s ultimate goal is to give customers exactly what they are looking for. A frequently updated listing appears to be more relevant and credible, earning the much-sought-after reward of higher local search positioning.
Google defines the city center and displays the store that is closest to that location. Say you own 20 flower shops in the Denver Metro area. One is located a block from Google’s city center and the other 19 are scattered throughout suburbs and smaller neighborhoods. The city center location will be more prominent than the others for the search term “Denver florist.” That’s just the way it goes—we can’t trump Google. However, we know that many people use other, more specific modifiers when searching locally, such as neighborhood names and zip codes. We would optimize the other listings for “florist Denver Highlands,” “flower shop LoDo” or “florists 80218″¾all of which are geo-modified terms for the Denver area.
How will I know if my updated map listings are working?
Through the use of analytics, we can help to quantify your investment by tracking which visitors came to your site by way of your map listing.† But remember, due to the nature of map listings (many people simply call or visit your store, rather than click through to your site), analytics is limited in the information it can provide. Other ways to record success include using trackable phone numbers, offering unique promos or discounts in your map listings and simply asking customers how they found you. This way you can attribute sales or leads originating from the listings only, distinguishing them from your other forms of marketing. Check out a case study to see how well map listings work for one of our current clients.
Do you do anything else besides local map listings?
We’re no one-trick-pony! We also offer PPC management for multiunit companies through our local PPC solution. This service helps every location gain visibility in the sponsored listings at an affordable price. Each location has their own dedicated account manager who helps them set unique budgets, keyword lists and ad copy. We also provide 24/7 access to online reporting so that each store can quickly and easily view performance results. Local Search Traffic also provides comprehensive IYP programs, involving full management of listings and PPC campaigns on the major IYP channels.
That’s not all; we offer a number of other interactive marketing services through Location3 Media, including SEO, social media management, landing page optimization, web analytics consulting, Hispanic search marketing and creative services. Visit the Location3 Media site or contact us to learn more about our many services.
Internet yellow pages (IYPs) are online versions of the traditional yellow pages; yet, because they are online, they offer many more capabilities and options for both customers and advertisers. IYPs function like search engines; however, results are returned based on geographic area and focus on local products/services. Most IYPs allow businesses to advertise in various ways, including map listings, PPC and banner ads.
Local PPC is a paid search marketing strategy developed specifically for franchises. It is a streamlined approach for providing paid search services to multiunit businesses while focusing on the geographic area of each location. Local PPC allows us to seamlessly replicate the core elements—keywords and ad copy¾across all locations then our dedicated account managers tweak and specialize these elements for each store’s geographic region and specialties. Because the individual stores essentially all have their own accounts, they’re able to set specific budgets.
How are you able to measure success?
We use Media Agent, an advanced tracking and reporting technology to measure the success of local PPC and IYP programs. Media Agent provides detailed click data, conversion stas and actionable bid optimization suggestions. Media Agent also shows ROI from an engine- and keyword-level, and flags keywords with low click through rates (CTRs) for improved copywriting.
What is an online accuracy report?
This report is a summary of your current live local map listings across Google and Yahoo! (Bing, SuperPages and Local.com are coming soon). Reports show overall accuracy with the percentage of total listings found, percentage of accurate listings and percentage of duplicate listings. A second report shows accuracy by engine and duplicate listing summary. We provide this list at no cost so that you can see how current and correct your listings are. And take it from us, the results may surprise you!
How can I contact Local Search Traffic?
Simply fill out the short contact form with your name, company, business URL, phone number and email address—we’ll be in touch shortly. You can also call us at 1.888.LCL.SRCH (525.7724) if you’d like to speak to someone right away or email info @ localsearchtraffic.com
* Source: comScore Networks & Yellow Pages Association, March 2009
†Analytics reporting is provided to businesses with multiple locations. Contact our representatives to see if you qualify.
Visit us at the IFA Convention
Booth 623
Feb. 5-8, 2010
San Antonio