Local Search Traffic (LST), a division of Location3 Media, announced today LST’s acceptance into the recently launched Google AdWords™ Premier SMB Partner (PSP) Program. This partnership furthers Location3’s ability to be a leading provider of local digital marketing solutions for multi-unit retail and franchise brands.
The recently announced AdWords Premier SMB Partner Program connects Google’s trusted and experienced AdWords partners with small- and medium-sized businesses that want expert help in creating, managing and optimizing their online advertising campaigns. In addition to in-depth AdWords expertise, PSP partners provide full-service campaign management, detailed reporting, one-on-one customer support, and broad marketing guidance to help advertisers make the most of their campaigns.
VP of Client Services Erik Whaley said, “Our focus as a company is on franchises and multi-unit businesses, which sets us apart from many of the other partners in the program. Franchise campaigns are dynamic and can be challenging to manage at our scale. We look forward to increasing our efficiency and effectiveness with the additional tools and support now available through the Premier SMB Partners program.”
Premier SMB Partners meet Google’s highest standards and criteria for qualification, transparency, and customer service, which includes completing extensive Google product and account management training. This ensures they can provide businesses with the most effective AdWords™ advertising solutions.
“We are excited to launch the Google AdWords™ Premier SMB Partner program with hand-picked, highly qualified companies like Local Search Traffic,” says Ben Wood, head of Google’s Americas channel sales partnerships. “Small- and medium-sized businesses will not only benefit from Local Search Traffic’s in-depth training, but from their years of experience in the local market.”
With more than four years’ experience in strategic local management for national brands, Local Search Traffic is an industry leader in the local search marketing and franchise marketing verticals. In July 2011, comScore reported in the Whitepaper State of Local Search that 13% of core search activity has local intent, a growth of 10% from the previous year, indicating that local search is becoming an increasingly important way for consumers to find businesses in their area.