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What is an online business listing?

An online business listing is a data management tool for each of your brick-and-mortar establishments. It includes your company's general business information, telephone number, street address, URL, email address, directions, maps and anything else you would like customers to know about you.

You probably already have online listings and may not know it-every registered business with a physical street address has one. Your current listings were generated by overseas data entry personnel. These individuals are given the master yellow pages list and charged with entering only the most basic information. That's why online business profiles are often inaccurate, outdated and rudimentary. These anonymous individuals aren't concerned with your anonymous business. But we are!

And we know how to make your business listings get noticed, too. There are sections of online listings that allow you to include promotional videos, photographs, coupons and customer reviews. Reviews and ratings are essential-potential customers place a great deal of trust in the opinion of other consumers; therefore, this feedback can be extremely helpful for securing conversions, inspiring purchases and driving foot or phone traffic to your physical locations.

Why do you need our online data management services?

Sixty-three percent of internet searchers perform local searches.* They're often looking for a local car dealership or a public storage facility close to home. We help these local searchers find your proximal business. Local searchers are able to learn everything they need to know about your business-general info, phone numbers, street and email addresses, directions, maps and even some feedback from previous customers. And once they've made contact or visited your establishment, these customers are more likely to frequent your business because of its convenient location and community aspect.

Who is Local Search Traffic?

Local Search Traffic provides online local search marketing for regionally-operated companies and franchise corporations with numerous locations across the country. We manage your online business listing on a variety of search engines, directories and internet yellow pages, including Google, Yahoo!, MSN, Superpages, Local.com and many more.

We are the local search marketing branch of Location3 Media, a technology-driven direct marketing company that delivers online marketing solutions for businesses targeting consumers on local to global scales. Location3 Media has been a major industry player since 1999 and now offers comprehensive services that cover nearly every aspect of the online marketing world. Visit www.Location3.com for more info on our other services.

How do online business listings work?

Just provide us with any and all business information and we do the rest. It's that simple, really!

Where do people find my online business listings?

Online business listing results are pulled for geo-targeted searches on the following distribution channels:

These examples are just some of the thousands of distribution channels on which people can find your listings.

How much is an online business listing going to run me?

Worried about paying an arm and a leg? This won't even cost you a finger and a toe! The fee is based on a one-time, per-location rate with a sliding scale for bulk submissions of multiple locations. Contact us for a custom quote for your business.

How long does it take for listings to go live?

It typically takes between 45 and 60 days to see listings, depending on the distribution channel.

How are online business listings developed?

We take all your updated business information, incorporate relevant, high-volume phrases and distribute it to numerous search engines, directories and internet yellow pages. But it doesn't stop there-we continually optimize your listing's content and format based on each distribution channel's updates and we monitor the listing to ensure it isn't being fraudulently altered. All in a day's work!

How can I submit?

You give us any and all information about your business and we do the rest. It can't get much simpler than that!

What is a Web Exposure Report?

A Web Exposure Report shows where your current map listings display-on which engines, directories, etc. and at what positions-and what information can be found in your listings. This report will help you understand what customers see (or don't see!) in your listings.

If I am listed in the second spot on Google, how long will I stay there?

Real estate in the 10-pack is not guaranteed. The 10-pack refers to the ten listings displayed next to the map on Google's results page. If you're not in the 10-pack, you probably won't be found by searchers. That's why we conduct continuous management to ensure that you maintain high positions. Much like traditional SEO, frequently updated listings alert the engines that your company is alive and kicking. The engine's ultimate goal is to give customers exactly what they are looking for. A frequently updated listing appears to be more relevant and credible, earning the much-sought-after reward of higher local search positioning.

My company has 15 locations in one city; they won't all fit in Google's 10-pack. Which locations will be listed most prominently?

Google defines the city center and displays the store that is closest to that location. Say you own 20 flower shops in the Denver Metro area. One is located a block from Google's city center and the other 19 are scattered throughout suburbs and smaller neighborhoods. The city center location will be more prominent than the others for the search term "Denver florist." That's just the way it goes-we can't trump Google. However, we know that many people use other, more specific modifiers when searching locally, such as neighborhood names and zip codes. We would optimize the other listings for "florist Denver Highlands," "flower shop LoDo" or "florists 80218"-all of which are geo-modified terms for the Denver area.

How will I know if my updated map listings are working?

After the changes have been accepted by the engines, you can simply search for your business. This will give you an idea of your increased visibility. If you would like more concrete evidence, we provide reports that show impressions (how many times your listings displayed) and click throughs (how many people viewed your listings) on Google. We can also relate these figures to the going rates for PPC keywords, showing the comparative value of your listings. Unfortunately, Google is the only outlet that provides data at this time. We are currently working to develop ways to quantify results across all distribution channels. In the meantime, you can record success by using trackable phone numbers and offering unique promos or discounts in your map listings. This way you can attribute sales or leads originating from the listings only, distinguishing them from your other forms of marketing. Check out a case study to see how well map listings work for one of our current clients.

How can I contact Local Search Traffic?

Simply fill out the short contact form with your name, phone number, email address, business URL and any additional comments. We will be in touch shortly to provide your free consultation. Or you can call us at 1.888.LCL.SRCH if you'd like to speak to someone right away.

* Source: comScore Networks, September 2006