Changes on Facebook Means Changes for Marketers

By Jenny on Friday, September 30th, 2011 | Industry News, Social Media

As we’ve all heard Facebook is rolling out major updates such as a revamped Friends List, a subscribe button (a la Google+), and a real-time news ticker. But among the changes that will most affect marketers are Facebook Timeline, the diminishing role of the “Like” button, and more user control. With Timeline, users are able

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Twitter Food For Thought

By Kris on Tuesday, September 6th, 2011 | Social Media

Since the advent of Twitter we’ve seen some very interesting side effects of the technology.  Politics and real-time news updates have been changed forever as a result of Twitter’s instantaneous way of sharing information.  From government coups, to less-than-brilliant US Representatives sending inappropriate messages over Twitter, news has changed for better or for worse. However,

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Have you “checked-in” on Foursquare?

By Neil on Tuesday, August 30th, 2011 | Location-based Services, Mobile, Social Media

Lately, here at Local Search Traffic, we’ve been getting a lot of requests for location-based services. So, today I thought I’d take look at Foursquare, a site we’re big fans of here. First, as part of our offerings, we submit all of our client’s locations to Foursquare to make sure their locations are listed correctly,

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App Bridges Online Shopping and Local Retail

By Neil on Tuesday, August 9th, 2011 | Local Search, Location-based Services, Mobile, Social Media

I recently came across the app Milo thanks to PSFK which featured the app in their latest Future of Retail report. I was immediately intrigued because it is a local shopping engine as opposed to the thousands of online shopping apps. Playing with it a bit, it has the feel of online shopping but it directs you

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There’s Something Missing from Google+

By Jenny on Thursday, August 4th, 2011 | Rant and Rave, Social Media

Over the past few weeks I’ve been trying to embrace this new thing called Google+. Aside from Pete Cashmore taking over my stream, my one major issue with Google+ is that there’s no way to “create an event” like you can on Facebook. For social planners like me, this is an essential life tool. Sure,

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