The objective of any pay per click campaign is to get the best value for your money. With so many levers it’s easy to get lost in the data however, one of the most important metrics to analyze is ad position. Ad position is the measurement of where your ad is showing up on the

Google is constantly analyzing how users interact with paid ads and making updates based on those observations.  One of those updates happened a few days ago when Google announced that for certain search terms they would start showing ads on the top and bottom of the page instead of in the side bar.  In the

I was in Banana Republic the other day and I noticed something really neat.  The store had merchandised women’s button down shirts folded on a table so that each stack had a scarf on it, like someone was wearing a scarf with the shirt.  It was something so simple but it had transformed a basic

Over the past 3 months, our office has been going a little nuts. Every day there is at least one can of Blue Diamond Almonds on or near my desk. Starting with Wasabi & Soy Sauce flavor, the variety of almonds has continued to grow at an alarming rate fueled by hungry coworkers, and I

In light of Google buying Motorola, Angelina and I decided to write this together on how this could impact advertisers in local organic and local PPC. Will this change your optimization tactics at all?  Here’s what we thought: Kris This latest business move by Google furthers the far-reaching impact of the smartphone boom with regards