The objective of any pay per click campaign is to get the best value for your money. With so many levers it’s easy to get lost in the data however, one of the most important metrics to analyze is ad position. Ad position is the measurement of where your ad is showing up on the

Local Search Traffic (LST), a division of Location3 Media, announced today LST’s acceptance into the recently launched Google AdWords™ Premier SMB Partner (PSP) Program. This partnership furthers Location3’s ability to be a leading provider of local digital marketing solutions for multi-unit retail and franchise brands. The recently announced AdWords Premier SMB Partner Program connects Google’s

Google is constantly analyzing how users interact with paid ads and making updates based on those observations.  One of those updates happened a few days ago when Google announced that for certain search terms they would start showing ads on the top and bottom of the page instead of in the side bar.  In the

Yesterday Google announced the latest upgrade to the functionality of the Google Place listings on the Google search engine results page.  Touted as a user experience enhancement, searchers can now view local business details directly on the search engine results page instead of toggling between Place pages.  This change is beneficial to business owners for

I came across this infographic today that  illustrates how searchers are using the internet to find local businesses.  I’ve included the whole thing but I’ve also pulled out some stats that I found particularly interesting. 74% of searchers are using Google to find a local business 14% of that 74%  use Google every day to