Local Search Lowdown

Google Plus Pages Now Available for Businesses

By Anne Baum on Thursday, November 10th, 2011 | Uncategorized

After much anticipation, Google + pages are finally available for businesses.  Creating and maintaining a page for your business allows you to share and promote your business and then measure the results through Google Analytics and Google AdWords. It’s easy to create a Google+ page.  Go to http://www.google.com/+/business/ and follow the instructions. You will have

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Updated Ad Placement Options in Google

By Anne Baum on Saturday, November 5th, 2011 | Industry News, Local Search, PPC

Google is constantly analyzing how users interact with paid ads and making updates based on those observations.  One of those updates happened a few days ago when Google announced that for certain search terms they would start showing ads on the top and bottom of the page instead of in the side bar.  In the

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Changes to Google Local Listings Good for Business

By Anne Baum on Thursday, November 3rd, 2011 | Industry News, Local Search, Map Listings

Yesterday Google announced the latest upgrade to the functionality of the Google Place listings on the Google search engine results page.  Touted as a user experience enhancement, searchers can now view local business details directly on the search engine results page instead of toggling between Place pages.  This change is beneficial to business owners for

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Local Search Today

By Anne Baum on Tuesday, October 25th, 2011 | Local Search

I came across this infographic today that  illustrates how searchers are using the internet to find local businesses.  I’ve included the whole thing but I’ve also pulled out some stats that I found particularly interesting. 74% of searchers are using Google to find a local business 14% of that 74%  use Google every day to

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Automatic Updates for Google Place Pages

By Anne Baum on Tuesday, October 18th, 2011 | Map Listings

On Thursday Google announced that they will be automatically updating listings using a variety of sources to provide users with the most up-to-date business information available.  With this change, they will continue to send courtesy notification e-mails to let you know that your business listing may be affected.  The e-mail will be sent to the

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