A Nutty & Saucy Lesson on Customer Segmentation

By Nick on Saturday, August 20th, 2011 | Get to know LST, PPC

Over the past 3 months, our office has been going a little nuts. Every day there is at least one can of Blue Diamond Almonds on or near my desk. Starting with Wasabi & Soy Sauce flavor, the variety of almonds has continued to grow at an alarming rate fueled by hungry coworkers, and I

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PPC Ads Provide 89% Incremental Gain in Traffic

By Nick on Thursday, July 28th, 2011 | Industry News, Local Search, PPC, SEO

“Will search ads just cannibalize traffic I would normally receive from my organic listings?” No. According to a recent study released by Google, 89% of all pay per click traffic is incremental and would not have occurred with only an organic search result. With Google ads and organic results often appearing on the same search

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Google Opens Map Maker Editing to U.S.

By Nick on Monday, July 11th, 2011 | Map Listings

Have you ever looked up your business or home address on Google Maps, only to find that it does not exist or is mapped inaccurately? Or how about when Google Maps suggests you take the “scenic route” instead of a more obvious route, like the cut-across road in the screenshot? Now you have the power

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